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LUKOVSKY MODEL AGENCY (LMA) IS THE LARGEST AGENCY IN THE NORTHWEST.

Lukovsky Model Agency (LMA) – the largest modeling agency in the Northwest region – specializes in models discovery and training and fashion producer's services. Lukovsky Model Agency is a part of the international Andy Fiord Models (AFM) agency of the AFFA group.

Andy Fiord Models (AFM) has brought up a new generation of top Russian models, including the rising stars of international fashion business and faces of world-famous brands: Vasilisa Pavlova, Katya Riabinkina, Tonya Ermolina, Anna Vostrikova, and others.

AFM is a partner of the world's biggest names in modeling (IMG, Women, Elite, etc.) and conducts business in Russia through a network of regional offices.

The LMA agency was founded by show director Sergey Lukovsky, the creator of the most iconic fashion events in St. Petersburg. Under his leadership the agency has won a top spot in Northwestern fashion modeling and has been successfully holding it for 10 years.

In 2013, LMA has become a subsidiary of the Andy Fiord Fashion Advertising group (AFFA). This period in the agency's history proved to be an important step towards conquering new heights as well as a business union with close friends and long-time partners.

The LMA modeling agency has also been engaged in a number of successful educational projects in the fashion field:

Fashion Academy LMA offers unique educational opportunities for aspiring fashion industry professionals. The academy's teachers are deeply knowledgeable in the many aspects of the fashion industry. During training, they share their expertise with students and prepare competent workforce for fashion business. Every course features leading St. Petersburg fashion industry specialists giving lectures on such subjects as Style, Pro Photo, Design, PR & Event, Fundraising, Training and Blogging.

Model School LMA provides all the knowledge and training necessary to start a successful career in modeling. The school's instructors are top fashion industry professionals (models, photographers, choreographers, stylists, make-up artists, and hairdressers) who give lectures on the following subjects: Runway, Style, Beauty & Hair, Body Language, Fashion Food and Professional Photography.

LMA Presents is a charity project, which provides professional career support to young designers.

The LMA Photography initiative aids up-and-coming photographers, stylists and make-up artists in developing their creative potential.


WE ARE ON THE LOOK FOR NEW MODELS ALWAYS AND EVERYWHERE. WE GIVE THEM A THOROUGH, PROFESSIONAL PREPARATION. WE OFFER OUR CLIENTS ONLY THOSE MODELS WHO MEET THE HIGHEST STANDARDS.

We can confidently say that fashion industry is our natural element: over the many years of being in the business, we have gained the respect of and formed partnerships with the leading players in the field. We count among our clients prestigious fashion houses, popular brands, leading fashion & beauty publications and organizers of international fashion weeks.

We attribute our success to the team LMA's highest degree of professionalism: our employees' knowledge of the latest fashion trends and genuine love of what they do, coupled with the unique expertise and talent of each, is the best justification to consider our team the best of the best.

Our models are our main resource and reason to be proud. From project to project, our main concern is to ensure their comfort and work conditions worthy of their talent. We always do our best to provide our models with opportunities for professional growth and creative self-development, ranging from language lessons to yoga classes.

PARTNERSHIP WITH LMA IS THE MEASURE OF YOUR SUCCESS!